Whether this finally-arrived warmer weather has you in the mood for spring cleaning or spring wedding season, there are always questions about how to choose the best in essentials for linens, especially when every retailer seems to offer a "luxury" brand. What does that mean, exactly, and how can you be sure you're getting the best?
First, check the gram weight. The gram weight, measured in grams per square meter of fabric, is the best indicator of density and absorbency. Towels can run the gamut between 300 GSM (lightest) to 900 GSM (heaviest). A towel with a gram weight of 300 will dry quickly, making it suitable for the gym but not when you want a luxurious experience. A gram weight of 600 GSM or higher is really the best possible for an elegant, spa-like feel.
Next, compare the hand, or overall feel, of the towels. A truly fine hand will indicate a depth to the softness that lesser towels just don't offer. Hand is closely tied to gram weight in terms of how the towels feel when you use them, and is an excellent indicator of the overall quality.
Inspect the details and decorations on the towels. Luxury towel manufacturers place a good deal of importance on double-stitched seams, quality finish stitching, and precise addition of embroidery and trims. You can identify a top-notch manufacturer and retailer by attention to these details and consistency between pieces.
Once you have identified a quality brand of bath linens, consider textures and colors they offer. You may want to coordinate colors and patterns with your existing decor or cultivate a "spa" feel by using neutrals throughout your space. A simple, plush terry can wrap you in softness and luxurious comfort; an ornate sculpted texture may add a layer of refinement to your bath.